Florida Peninsula Managers, the Managing General Agency (MGA) behind Florida Peninsula Insurance and Edison Insurance, has announced it will be renamed to Windward Risk Managers to better position itself for growth and new opportunities.

The MGA has had a track record of success over the past two decades and has a strategic vision for the future that involves expanding its capabilities to service new carriers.

Clint Strauch, president of Windward Risk Managers, commented: “Our dedication to innovation in the insurance industry has been unwavering. We are prepared to take on new challenges and expand our reach.”

The company was founded in 2005, emerging as a pivotal player in the home insurance market. Its first home insurance carrier, Florida Peninsula Insurance Company, survived the challenges of Hurricane Wilma that year, which caused $21 billion in damages.

In 2010 it acquired Edison Insurance Company, a move that has proven successful according to the firm, and this year Windward Risk Managers added the newly formed Ovation Home Insurance Exchange to its portfolio.

Windward Risk Managers has managed both carriers through multiple hurricanes, including Irma (2017), Michael (2018), Ian (2022), and Idalia (2023). Together, Florida Peninsula Insurance Company and Edison Insurance Company serve more than 250,000 policyholders.

The company’s leadership team is what sets Windward Risk Managers apart in the insurance marketplace. “The only thing changing is the name,” Strauch emphasizes. “We have evolved beyond our origins as Florida Peninsula Managers, and our new name reflects our broader scope and ambition.”