“As auto insurance shopping growth begins to level off loyalty can be what separates temporary wins from sustainable growth. Insurers that invest now in retaining hard-earned customers will likely be better positioned as the market shifts from rapid expansion to measured momentum,” said Jeff Batiste, senior vice president and general manager, US auto and home insurance, LexisNexis Risk Solutions. “In this transitioning market, once loyal, profitable customers could be up for grabs. Insurers who recognise this can respond with compelling offers and personalised premiums to edge out competition.”