Directors collective SWIM CLUB help the Swedish insurer launch their latest product, car insurance
Continuing with the theme, ‘It’s just stuff’, Swedish insurance company Hedvig has enlisted the help of the film collective SWIM CLUB to launch their much anticipated car insurance.
In a move not often seen by insurance companies, the film features a driver performing hypnotic donuts to an even more hypnotic music track to reinforce the brand message, ‘It’s just stuff’. SWIM CLUB brought their signature blend of music and fashion culture to the spot resulting in a visually arresting yet oddly comedic film.
Directed, shots, produced, edited and scored by SWIM CLUB, this was not their first foray into the world of cars: “We previously shot an elaborate music video for a global artist centred around Japanese truck drivers and drifting culture. He canned the film and opted for scantily clad dancers instead. But it helped prepare us for this film so we’re happy.”. SWIM CLUB.
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PRODUCTION COMPANY
Director: SWIM CLUB
DoP: SWIM CLUB
Photographer: SWIM CLUB
Sound: Johan Isaksson
Grade: SWIM CLUB
Edit: SWIM CLUB
Music: Global Business
Producer: Matilda Altho
Prod Manager: Nicole Ö Jimenez
1st AC: Simon Bengtsson
2nd AC: Eric Lindqvist
CLIENT
Client: Hedvig
Project Manager: Sofie Clason
Creative Director: Evelina Rönnung
Creative Director: Petter Swanberg
PR Manager: Sofia Petersson
Categories: Insurance, Finance
Goody Bag, Thu, 15 Sep 2022 07:17:08 GMT
Based in New York, Stephen Freeman is a Senior Editor at Trending Insurance News. Previously he has worked for Forbes and The Huffington Post. Steven is a graduate of Risk Management at the University of New York.