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Driver Performs Hypnotic Donuts to a Hypnotic Track to Launch Hedvig’s New Car Insurance

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Directors collective SWIM CLUB help the Swedish insurer launch their latest product, car insurance

Continuing with the theme, ‘It’s just stuff’, Swedish insurance company Hedvig has enlisted the help of the film collective SWIM CLUB to launch their much anticipated car insurance. 

In a move not often seen by insurance companies, the film features a driver performing hypnotic donuts to an even more hypnotic music track to reinforce the brand message, ‘It’s just stuff’. SWIM CLUB brought their signature blend of music and fashion culture to the spot resulting in a visually arresting yet oddly comedic film. 

Directed, shots, produced, edited and scored by SWIM CLUB, this was not their first foray into the world of cars: “We previously shot an elaborate music video for a global artist centred around Japanese truck drivers and drifting culture. He canned the film and opted for scantily clad dancers instead. But it helped prepare us for this film so we’re happy.”. SWIM CLUB. 

view more – Creative

PRODUCTION COMPANY

Director: SWIM CLUB

DoP: SWIM CLUB

Photographer: SWIM CLUB

Sound: Johan Isaksson

Grade: SWIM CLUB

Edit: SWIM CLUB

Music: Global Business

Producer: Matilda Altho

Prod Manager: Nicole Ö Jimenez

1st AC: Simon Bengtsson

2nd AC: Eric Lindqvist

CLIENT

Client: Hedvig

Project Manager: Sofie Clason

Creative Director: Evelina Rönnung

Creative Director: Petter Swanberg

PR Manager: Sofia Petersson

Categories: Insurance, Finance

Goody Bag, Thu, 15 Sep 2022 07:17:08 GMT



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