The expansion brings miituo’s flexible car insurance model to more drivers across the region, offering a pay-per-kilometer and fixed monthly plan as an alternative to traditional policies.
— Insurtech company miituo is expanding its flexible car insurance model across Latin America, bringing its pay-per-kilometer and fixed monthly plans to more drivers seeking affordable coverage. The company, which pioneered usage-based insurance in Mexico, is scaling operations to meet rising demand in a region where traditional insurance policies are often costly or require long-term commitments.
miituo offers drivers two options: a fixed monthly rate or a pay-per-kilometer plan that charges based on actual mileage. The model provides an alternative to conventional insurance, particularly for drivers who use their vehicles infrequently or seek a cost-effective approach to coverage.
“Our goal is to make car insurance accessible, fair, and tailored to individual driving habits. We offer car insurance per month or seguro de auto por mes,” said Leo Cortina, CEO and co-founder of miituo. “Drivers who use their cars less shouldn’t have to pay the same as those on the road every day. Our model ensures that coverage matches usage.”
Policyholders on the pay-per-kilometer plan are charged based on distance traveled, with rates starting at $0.19 per kilometer for limited coverage and $0.24 per kilometer for comprehensive coverage. Those opting for a fixed monthly plan pay a set fee starting at 250 pesos, providing predictable expenses regardless of mileage.
Customers can enroll and manage policies through miituo’s digital platform, which eliminates the need for tracking devices. Instead, policyholders submit a monthly photo of their odometer via the miituo app. The system offers transparency while streamlining the insurance process.
Cortina noted that miituo’s approach addresses a persistent challenge in Latin America: the high number of uninsured vehicles. “Many drivers see traditional insurance as an expensive requirement rather than a necessary protection. By offering a model where people only pay for what they use, we’re making insurance more accessible.”
To accommodate changing driving patterns, miituo introduced “miiflex,” a feature allowing users to switch between the fixed monthly and pay-per-kilometer plans. The option gives policyholders greater control over their coverage, ensuring they are always on a plan that aligns with their needs.
“Driving habits can shift due to new jobs, relocations, or seasonal changes,” Cortina said. “With miiflex, customers aren’t locked into a plan that no longer fits their lifestyle.”
miituo’s expansion comes as mobility trends evolve across Latin America. Urbanization, remote work, and shifting transportation habits are reshaping consumer insurance preferences. The company’s usage-based model provides an alternative to conventional policies, encouraging both cost savings and responsible vehicle use.
Customer support remains central to miituo’s digital-first approach. The company’s platform allows users to adjust plans, access assistance, and review policy details at their convenience. Cortina emphasized miituo’s focus on transparency and user control, stating, “Insurance should be simple, fair, and fully in the hands of the customer.”
As miituo broadens its footprint in Latin America, it plans to introduce further innovations to improve accessibility and affordability in the insurance sector.
For more information, visit www.miituo.com.
About miituo
miituo is an Insurtech company providing flexible car insurance solutions in Latin America. It pioneered the pay-per-kilometer model, allowing drivers to pay based on actual mileage. Through its digital platform, miituo offers both a pay-per-use option and a fixed monthly plan, eliminating the need for tracking devices. The company aims to make insurance more accessible by giving customers full control over their policies.
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Based in New York, Stephen Freeman is a Senior Editor at Trending Insurance News. Previously he has worked for Forbes and The Huffington Post. Steven is a graduate of Risk Management at the University of New York.