Prime Insurance Company, an excess and surplus lines carrier, has introduced the TRU Solution, offering clear and reliable coverage during times of crisis.

The TRU Solution was developed in response to policyholders’ need for a trustworthy insurance partner that provides comprehensive, straightforward coverage, particularly in the wake of recent storms and wildfires.

Unlike policies that require separate coverage for risks like floods, earthquakes, mudslides, and earth movement, Prime Insurance’s TRU Solution simplifies protection.

It ensures customers fully understand their coverage before a claim arises, offering transparent terms and prompt, fair service. The goal is to give clients peace of mind in both good and challenging times.

Rick J. Lindsey, President, CEO, and Chairman of Prime Insurance Company, shared, “Even my own son, Parker once thought our quote was too high, but when a wildfire came near, he realised how invaluable that coverage truly is.”