ARLINGTON, TX – February 16, 2023 – The XFL today announced today that Progressive Insurance® (“Progressive”) (NYSE: PGR) has been selected as The Official Auto Insurance Sponsor of the XFL.
“We’re proud to have Progressive joining our impressive and growing network of partners,” said Russ Brandon, XFL President. “Progressive was an early and important sponsor of the XFL in 2020, and we are glad to have their strong support for our 2023 season and beyond.”
Progressive will have premium, on-field brand positioning located on each side of the 50-yard line at each of the 43 XFL games, gaining national marketing exposure through the XFL’s exclusive broadcast partner, The Walt Disney Company and ESPN. They will also benefit from digital signage displayed across each of the XFL’s eight stadiums. In addition, Progressive has secured brand placement on the ear cup and top head band of all XFL coaches’ headsets, which will result in additional TV exposure for the brand. Progressive has also been granted access to League imagery and video content for promotional use.
“The XFL’s commitment to on-field innovation and fan engagement aligns with Progressive’s forward-thinking approach and dedication to delivering value to our customers,” said Jay VanAntwerp, Media Business Leader at Progressive. “We’re excited to continue our support of the XFL and look forward to seeing the league return to action in 2023.”
Up-to-date league, team, and player information is now available on Twitter from the XFL communications department at @XFL_PR.
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The XFL’s ownership group, led by Dany Garcia, Dwayne Johnson, and Gerry Cardinale’s RedBird Capital Partners, is building a fan-first, fast-paced global professional football league with innovative rules and enhanced 360 game experience. The XFL will bring entertainment to world class football, with the goal of advancing the game of football and expanding player opportunities when it launches on February 18, 2023.
Progressive Insurance® makes it easy to understand, buy and use car insurance, home insurance, and other protection needs. Progressive offers choices so consumers can reach us however it’s most convenient for them—online at progressive.com, by phone at 1-800-PROGRESSIVE, via the Progressive mobile app, or in-person with a local agent.
Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes; it is the third largest auto insurer in the country, a leading seller of motorcycle and commercial auto insurance, and one of the top 15 homeowners insurance carriers.
Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot®, and HomeQuote Explorer®.
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at NYSE: PGR.
XFL Media Contacts
Jeff Altstadter, VP of Communications
Bianca Gamez, Director of Communications and Media Relations
Dan Gagnier / Lindsay Barber
Based in New York, Stephen Freeman is a Senior Editor at Trending Insurance News. Previously he has worked for Forbes and The Huffington Post. Steven is a graduate of Risk Management at the University of New York.