![Reddit Shares New Insights into How People are Seeking Home Insurance Information in the App [Infographic]](https://i0.wp.com/trendinginsurancenews.com/wp-content/uploads/2023/07/Reddit-Shares-New-Insights-into-How-People-are-Seeking-Home.png?resize=696%2C1728&ssl=1 "Reddit Shares New Insights into How People are Seeking Home")
If you’re marketing home insurance, you need to be on Reddit… is something that I wouldn’t have anticipated ever writing, but there you go.
Based on new research from Reddit, there’s significant opportunity for insurers to connect with potential customers via the app. A rising number of people are searching for home insurance information within subreddits, which could present new opportunities to connect, and highlight the key benefits of your offerings.
Though you need to be careful, you need to be authentic. People go to Reddit for real opinions and insights, and while they do welcome brand interaction, they aren’t looking for the hard sell.
Some interesting notes – check out the infographic below.
Alice J. Roden started working for Trending Insurance News at the end of 2021. Alice grew up in Salt Lake City, UT. A writer with a vast insurance industry background Alice has help with several of the biggest insurance companies. Before joining Trending Insurance News, Alice briefly worked as a freelance journalist for several radio stations. She covers home, renters and other property insurance stories.