Glenn and Marketing PM Manager Alissa Carson accept IMCA Showcase Awards on behalf of
the UFG Insurance corporate marketing team. CREDIT UFG INSURANCE
Cedar Rapids-based P&C carrier, UFG Insurance, recently scored one silver and two bronze awards for its innovative creative marketing at the 2024 Insurance Marketing and Communications Association (IMCA) Showcase Awards, according to a release.
“Creativity and insurance are two words that can feel miles apart to those who aren’t in our industry,” said Casey Prince, UFG’s assistant vice president and marketing communications manager. “But unique creative strategies are at play within insurance operations everyday — telling corporate stories in engaging ways.”
According to its website, IMCA aims to “elevate the role of insurance marketing and communications professionals with networking, thought leadership and education.” The 101-year-old association’s annual Showcase Awards is in its 66th year of honoring “the best marketing-communications work.”
“Recognition by the IMCA is a testament to the value UFG places on marketing best practices and the creative professionals who successfully execute those strategies,” Mr. Prince said.
UFG’s honored work includes bronze-level video storytelling of community-based support and live video production of executive town hall gatherings, and silver-level accolades for its animated holiday greeting.
Additionally, the company’s holiday greeting was also honored with a gold Telly Award, a premier awards program for video and television. Past winners include broadcasting juggernauts like FOX, HBO and ESPN.
“Being awarded a gold Telly is no small feat,” Mr. Prince said. “To achieve top-level recognition from judges with backgrounds in television, streaming platforms and other entertainment industries is an honor.”
Clinton Mora is a reporter for Trending Insurance News. He has previously worked for the Forbes. As a contributor to Trending Insurance News, Clinton covers emerging a wide range of property and casualty insurance related stories.