UK Insurance Innovator Ripe Delivers 16% Year-On-Year Growth As It Continues To Invest In Expansion

UK Digital MGA, Ripe, achieved strong double-digit growth in 2024, marking its 17th consecutive year of double-digit revenue rises. Turnover climbed by £2.8 million to £20.6 million in the 12 months ending 31 December 2024, compared with £17.8 million in 2023.

 

Throughout the year, the Manchester-based Digital MGA expanded its policyholder base reaching a total of 365,000 across various SME, leisure & lifestyle insurance products. In Q4 2024, Ripe announced its second major acquisition of GJW Direct, a specialist boat insurance company, which completed in April 2025, bringing the MGA’s total policyholder count to over 400,000.   

 

Following the acquisition in October 2023 of Craftinsure, the business has been successfully transitioned to Ripe’s proprietary technology stack, Juice, and has experienced 15% growth as a result of enhanced marketing efforts and increased investment in technology.

 

In addition, all Ripe legacy products have now migrated to the Juice platform which ensures agility and speed to deploy product and pricing changes and continuously optimise the customer experience.

 

The tech investment has further enabled the launch of new products, with the recent Motorhomes launch another example of strong brand growth through digital marketing optimisation leading to rapid customer and premium expansion.

 

Investment and operational support from London and New York based Aquiline has enabled Ripe to continue pursuing its ambitious growth strategy.

 

Rob Styring, Chief Financial Officer at Ripe, said: “These results highlight the strength and resilience of Ripe’s business model. We’ve achieved strong organic growth, seamlessly integrated Craftinsure, and taken another significant step forward with the addition of GJW Direct. With all our products now on the Juice platform and a healthy pipeline of new launches and acquisitions ahead, we are in an excellent position to continue scaling. As we grow, our focus remains on growth through expansion into new markets and by using data and insight to deliver outstanding customer outcomes.”