The latest partnership deal from Everywhen;

Everywhen, one of the UK’s leading independent insurance brokers, has this week announced a new partnership with Asda Money to deliver the supermarket’s first-ever business insurance service. The partnership highlights Everywhen’s ability to deliver innovative insurance solutions through trusted household names.  It also marks a significant milestone as Asda expands its financial services portfolio beyond personal lines into the commercial space.

The proposition, delivered by Everywhen, will extend Asda Money’s offering into business insurance for the first time, with solutions tailored to sole traders, start-ups and established SMEs across a wide range of sectors.

Speaking about the new partnership, Everywhen Trading Director, David Wood, said: “Everywhen, is proud to announce a new insurance partnership with Asda Money. This collaboration will provide Asda Money customers with access to a comprehensive range of commercial insurance products, tailored to support a wide spectrum of UK businesses. From tradespeople and accountants to retailers and manufacturers, and everything in between, our insurance solutions are designed to meet the unique needs of modern businesses, whether you’re just starting out or scaling up.

“In combining Asda’s trusted brand with our specialist expertise, we can ensure business owners have access to the protection they need in a way that’s accessible and straightforward.”

Jenny Maden, Head of Insurance, Asda Money, added: “I am really excited to share the launch of our new Business Insurance proposition, in partnership with Everywhen. With c.8% of UK adults owning and operating their own businesses, this offering will not only be extremely relevant to our customer base, but a significant step forward in expanding our existing suite of Financial Services products, to support hardworking families.”

The partnership reflects a growing trend of mainstream brands moving into the SME insurance market, providing greater accessibility and choice for business owners seeking cover.

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