Aviva has released its latest brand film, titled ‘The Night Job’ to tout its swift insurance offerings. The cinematic film, directed by Novemba and produced by Academy, opens on what appears to be a dark and secretive ‘night job’ interrupted by car problems, but takes an unexpected turn.
The spot continues Aviva’s reimagined brand expression, which launched last year and includes evolved brand assets such as an updated color palette, typography, and tone of voice.
Sarah Leccacorvi, head of marketing communications at Aviva said: “We’re thrilled with ‘The Night Job’ advert. It showcases our onward journey, offering a story that strikes just the right balance between anticipation and light-hearted humor, in a category where it’s notoriously difficult to stand out.”
The ad will run in the UK on TV, social and digital. Media buying comes from Publicis Media.
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Credits
Client: Aviva
Brand: Aviva Car Insurance
Project, campaign name: Aviva GI – The Night Job
Aviva
Chief customer and marketing officer: Cheryl Toner
Marketing director: David Erixon
Head of marketing communications (creative): Sarah Leccacorvi
Brand activation manager: Deborah O’Malley
Marketing strategist: Luke Burford
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Creatives: Sali Horsey, Zoe Nash
Creative directors: Tim Vance, Paul Knott
Chief creative officers: Ant Nelson, Mike Sutherland
Producer: Charlotte Ellison
Planning: Josh Watson, Jack Spicer, Heather Alderson
Chief executive officer: Miranda Hipwell
Chief client officer: Sam Lecoeur
Managing partner: Mike Stern, Charlotte Cook
Account director: Max Sullivan, Juliet Penn Hughs
Account manager: Zahra Ahmed
Project management: Ian Hughs
Legal: Tom Campbell
Business affairs: Emily Eshelby
Production company: Academy
Directors: Novemba
Executive producer: Georgina Smith
Producer: Kishan Patel
Director of photography: Stuart Bentley
Editing company: TenThree
Editor: Stephen Dunne
Assistant editor: Moyo Omotade
Managing director: Ed Hoadley
Production assistant: Lottie Allister Crooke
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Visual effects supervisor: Jamie Stitson
2D artist: Adam McHale, Emily Govinden
Visual effects producer: David Keegan
Color grading company: Electric Theatre Collective
Colorist: Jason Wallis
Color producer: Alex Carswell
Audio postproduction: Factory
Sound design & mix: Dan Beckwith
Audio producer: Ciara Wakley
Music: The Hogan
Music supervisor: Rona Bradley
Soundtrack name: Trial By Fire
Media: Publicis Media
Based in New York, Stephen Freeman is a Senior Editor at Trending Insurance News. Previously he has worked for Forbes and The Huffington Post. Steven is a graduate of Risk Management at the University of New York.