While Lemonade continues to expand its auto insurance business, it has also reported significant growth in its marketing investments. In the fourth quarter of 2024, the company’s sales and marketing expenses climbed to $36 million, up from $13.4 million in the same period the previous year. “Alongside this acceleration, we remained laser focused on marketing efficiency,” Lemonade stated in February, pointing to its use of artificial intelligence to optimize marketing decisions.
Based in New York, Stephen Freeman is a Senior Editor at Trending Insurance News. Previously he has worked for Forbes and The Huffington Post. Steven is a graduate of Risk Management at the University of New York.