BOSTON, March 25, 2025 /PRNewswire/ — Simply Business, LLC, the leading digital insurance marketplace focused on small businesses, today announced a new partnership with London Underwriters, a national wholesale insurance brokerage specializing in insurtech distribution. The integration of Simply Business’s dynamic panel of top-rated carriers with London Underwriters’ proprietary single sign-on (SSO) portal, LU One, empowers agents to quickly, efficiently and seamlessly secure essential insurance for their small business customers.

Through this relationship, London Underwriters’ agents can serve a broader range of small businesses, including home-based businesses, online retailers and contractors. Simply Business’s fully digital experience allows these agents to quickly and easily meet their customers’ needs with a range of tailored, high-quality coverage for:

• General liability – Protecting small businesses from third-party claims involving bodily injury, property damage and advertising injury.
• Professional liability – Covering businesses against claims of negligence, errors or omissions in professional services.
• Property coverage – Safeguarding businesses against property damage, theft and other covered risks that could disrupt operations.
• Inland marine – Providing tools and equipment coverage, minimizing out-of-pocket expenses in the event of theft or damage to essential items.

“At Simply Business, we are dedicated to simplifying the process of finding and customizing coverage to suit the specific needs of small businesses,” said Samantha Roady, CEO of U.S. Business at Simply Business. “Partnering with London Underwriters exemplifies this dedication by expanding access to our top-notch digital experience and equipping agents with the necessary tools to provide their customers with optimal protection at a competitive price.”

Simply Business delivers the industry’s premier fully digital experience, streamlining workflows and improving efficiency for retail agents by enabling them to:

• Generate multiple quotes from a single online application, providing small business clients with a range of coverage options.
• Bind coverage instantly, ensuring businesses can secure essential protection without delays.
• Simplify policy management with a centralized dashboard offering complete access to client policies to customize to fit each client’s unique needs, including adjusting limits and deductibles.

“Helping agents find the best coverage solutions for their customers is at the core of what we do,” said Daniel Feigenbaum, CEO of London Underwriters. “This partnership with Simply Business enhances our ability to connect retail agents with high-quality insurance solutions, making the process faster, easier and more effective.”

For more information, please visit SimplyBusiness.com.

About Simply Business
Simply Business is dedicated to making small business insurance simple and accessible. The company’s robust digital marketplace allows small business owners to find and buy the insurance they need online, matching them with coverage from multiple top carriers to offer transparency, choice, and value.

An insurtech pioneer, Simply Business has nearly 20 years of experience supporting the needs of small businesses, with over one million active customers. Founded in the UK in 2005, Simply Business launched its US operations in 2017 and today employs over 1,000 people across offices in London and Northampton in the UK, and Boston in the US. To learn more, visit SimplyBusiness.com.

Media Contact:
Jillian Reid
[email protected]

SOURCE Simply Business