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Sustainable Business Framework | American Family Insurance


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What’s the good news?

Being there for people is at the heart of everything we do. It’s not only fulfilling our promise to our customer when they file a claim, it’s also about offering products that support stability and structure of their community as they rebuild from a disaster. We believe that earning trust means showing up in meaningful ways, both big and small.

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Stronger communities, stronger business

When we invest in resilient and thriving communities through the inherent promise in our products and in the partners we support, we’re contributing to a healthier economic environment where our customers, employees and agency owners live and work. When our company is able to profitably grow and maintain a strong capital position, we’re able to reinvest and add value for our customers and communities. And, collectively, that enables us to deliver on our mission to inspire, protect and restore dreams.

a group of people sitting around a tablea group of people sitting around a table

Our Dreams Foundation

We believe our people – employees and agency
owners – are a force for good in our communities. In
addition to their steadfast support of our
customers, our people share a passion for giving
back in ways that make real, lasting impact. And
through our Dreams Foundation, we prioritize
initiatives that foster resilient and thriving
communities that are aligned with our
organizational efforts.



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