The Hartford Stag Gets a New Look

The iconic stag logo of The Hartford is getting a new look—one that the company describes as bold and contemporary—honoring “the company’s rich history while demonstrating its modern, visionary spirit.”

According to The Hartford, the stag symbolizes strength, confidence and resilience—and remains the centerpiece of The Hartford brand. But the color palette and typography of the logo are getting an update. And Carrier Management notes that the stag is also facing in the opposite direction on the 2025 logo.

New core colors are black for stability, claret for the company’s heritage, and fuchsia for modernity, the company said in a media statement.

Beyond the logo change, as part of the launch of a refreshed brand, the company is expanding philanthropy programs and renaming the holding company and business segments.

The holding company name is now The Hartford Insurance Group, Inc. rather than The Hartford Financial Services Group, Inc. The company’s ticker symbol (NYSE: HIG) will not change.

New segment names are Business Insurance rather than Commercial Lines; Personal Insurance, which replaces Personal Lines; and Employee Benefits instead of Group Benefits.

“The new brand celebrates The Hartford’s strength, built on centuries of trust from the businesses, workers, and people we support every day. The modern design points to our bold future, inspired by innovation and a relentless focus on our customers,” said The Hartford’s Chairman and CEO Christopher Swift.

In a media statement about the refresh, the company explained that the stag design, which dates back to 1975, was inspired by “The Monarch of the Glen,” a painting completed in 1851 by Sir Edwin Landseer.

CRC Group Rebrands TIH and Creates New Division Structure

Independent insurance wholesaler CRC Group announced that its TIH brand will be sunsetting and replaced by CRC Group as the company’s corporate brand. The firm also announced a new divisional structure.

“This transition will enable us to present a clearer, more unified message while reinforcing our leadership in the marketplace, said Dave Obenauer, CEO of CRC Group.

As part of the organizational rebrand, the new CRC Group will operate under two divisions: one is Specialty + Benefits and the other is Underwriting.

The Specialty + Benefits division will encompass the company’s wholesale property/casualty operations, which will now operate under the CRC Specialty brand. It will also include the company’s employee benefits business, which will continue under the BenefitMall brand until transitioning to CRC Benefits later this year.

The Underwriting division will include Starwind Specialty and underwriting manager AmRisc. As part of the rebrand, Starwind will debut a refreshed look that aligns with its tagline: Move Faster, Go Further.

Bridge Specialty Group Rebrands NBS as LocalEdge

Bridge Specialty Group (BSG) has completed its acquisition of the insurance operations of NBS Insurance Agency, Inc. (operating as Nationwide Brokerage Solutions or NBS) of Ohio. The acquisition only includes NBS Insurance Agency, Inc. and no other Nationwide affiliated companies.

In conjunction with the close of the transaction, Bridge Specialty Group announced that NBS is beginning a new chapter by introducing its new brand name, LocalEdge.

The LocalEdge name will be implemented across communications, tools and resources in the coming weeks and months.

Bridge Specialty Group is a global insurance wholesaler with s nearly $7 billion premium book, more than 50 locations and 2,000 employees. Bridge Specialty Group ‘s specific practice groups include property, casualty, environmental, executive risk, farm and ranch, personal lines, public entity, transportation and workers’ compensation. Bridge Specialty Group is a wholly owned operating division of Florida-based Brown & Brown, Inc.