Policybazaar has released two new ad films featuring Kapil Sharma to promote its car insurance comparison platform. The campaign uses humour to underline the importance of comparing policies before buying.
In the films, Kapil Sharma jokes about a Zebra buying a car and car insurance without comparing options on Policybazaar. He then reveals that those who skip comparisons and pay extra are not Zebras but “Gadhas” (donkeys). The ads aim to encourage customers to use Policybazaar’s platform to save on car insurance costs.
Samir Sethi, head, brand marketing at Policybazaar, said, “The ads are humorous but the pain of overpaying for something like your car insurance is very real. Whether your car is fresh out of the showroom or a few years old, buying without comparing your best options means you are paying more than you need to. The ads deliver a serious message in a relatable way – look before you leap and make smarter choices.”
Dheeraj Renganath and Natwar Singh, co-founders, MagicCircle (creative agency), said, “Buying car insurance without comparing and selecting the best option from PolicyBazaar, is definitely not a smart decision. So, for this campaign, we just had to imagine how Kapil Sharma would choose to say this in his trademark and inimitable style. This is how the ‘Zebra nahi Gadha’ idea was born. Of course, with such an interesting visual, we could be sure that the campaign would break the clutter as well.”
Based in New York, Stephen Freeman is a Senior Editor at Trending Insurance News. Previously he has worked for Forbes and The Huffington Post. Steven is a graduate of Risk Management at the University of New York.